Brand Strategy and Brand Positioning
We’ve put our strategic thinking to work for some of the region’s biggest brands. Having strategic counsel, creative services, media services, public relations, and digital expertise all under one roof ensures a broad range of thinking is applied to all our branding endeavors. Reaching further, we also facilitate research in the form of stakeholder interviews, surveys, analysis, and interpretation.
Media Planning and Execution
Our media team brings the same data-driven strategic thinking to deploying your message as we do in shaping it. And once it's out there, we optimize, optimize, optimize. We service all channels, including traditional, ambient, social, digital (including search), and have been known to invent our own channels as well.
Armed with winning insights, we have a deep bench of creative professionals dedicated to bringing your message to life in a way that engages, excites, and, most importantly, gets results. From small, single executions for a local barber, to fully integrated campaigns for an entire province — our team loves nothing more than making your message sings while making sure it never sings to the choir.
Branding + Design
We can start from scratch, creating an entirely new brand identity, including helping you with a business name — or we can breathe new life into an existing brand. Whether it’s a logo, a brochure, signage, or a stunning display case, our designers will make your brand stand out for all the right reasons.
Social Media Strategy and Deployment
When it comes to communicating with your customers, well-executed social strategies are no longer "nice to have" — they're an integral part of the channel mix. Our team runs the social show for some of the region's biggest brands with a full-service approach that runs the gamut from content calendar creation, asset development, deployment, optimization, and page monitoring. We also offer best practice seminars to help you on your way to running your own pages more effectively.
Content is king. And video content has never been more important. Our in-house production company, Mint Films, offers full video production services for a broad range of filmed and animated content needs and budgets, including post-production services. Whether it's creating something new or adapting an existing asset for a new purpose, we get it done on time and on budget. We can even help your business take flight with our drone cameras.
Website Creation and Builds
We offer a full suite of web services, including new design, re-design, mobile apps, content creation & editing, analytics & measurement, and e-commerce applications. We handle large-scale projects and smaller sites — bringing the same rigour to both in making sure every pixel does it’s intended job.
Digital Marketing Consultation
Without smart insights driving your digital marking initiatives, you’re missing a huge part of the puzzle. We offer website usability testing, audits, persona development, customer journey mapping, email/funnel strategy and deployment, Google Analytics performance measurement, framework set up, and analysis.
The tougher and more complex the issues you’re facing, the more you need a trusted PR advisor to help you navigate the choppy waters ahead. We help you design, implement and measure communications plans for the audiences that matter most – be they stakeholders, investors, employees, government or anyone that can influence your organization’s reputation. Our suite of services cover reputation planning, crisis communications, media relations, issues management, speechwriting, event planning and government relations.
Account and Project Management
The client service team’s responsibility is to manage our client relationships and to help drive the foundational brand strategy for our clients and ongoing work together. They ensure all our accounts run smoothly, from strategic planning to launch and beyond, building accountability and transparency into through process with regular touch points, ongoing budget management, and proactive planning. As key project managers and master facilitators, our client service staff excel at ensuring our clients’ plans are built and maintained on time, on strategy and on budget.