Sara Newman - Trampoline Group

The Old Apothecary – New Location, Same Great Treats

While many businesses made the quick change to working from home at the onset of COVID precautions in March, others – such as many of your favourite local coffee shops – reasonably

Marketing

Experiential Marketing during COVID-19

Review of virtual events and doorstep experiences as experiential marketing during the pandemic. Michelle Collins, founder and president of A Non-Agency identifies experiential marketing as a form of dating that

Case Study

Shelter Nova Scotia - Finding Shelter in Uncertain Times

There’s no doubt that COVID-19 has taken a toll on everyone. But for those in need of shelter who face daily hardships in the best of times, the effects

Case Study

Nine Locks Doubles Down During Lockdown

In four years, Nine Locks Brewery has become the #1 craft beer brewery in Nova Scotia. Not only does it have the highest volume but also at least 3 of

Case Study

NSLC - Changing Direction During a Pandemic

As pandemic related precautions were announced and the province was put in lockdown, the NSLC was set to launch their spring programming—Fresh Flavours. Heavily product focused, this integrated campaign