Social The Old Apothecary – New Location, Same Great Treats While many businesses made the quick change to working from home at the onset of COVID precautions in March, others – such as many of your favourite local coffee shops – reasonably
Marketing Experiential Marketing during COVID-19 Review of virtual events and doorstep experiences as experiential marketing during the pandemic. Michelle Collins, founder and president of A Non-Agency identifies experiential marketing as a form of dating that
Case Study Shelter Nova Scotia - Finding Shelter in Uncertain Times There’s no doubt that COVID-19 has taken a toll on everyone. But for those in need of shelter who face daily hardships in the best of times, the effects
Case Study Nine Locks Doubles Down During Lockdown In four years, Nine Locks Brewery has become the #1 craft beer brewery in Nova Scotia. Not only does it have the highest volume but also at least 3 of
Case Study NSLC - Changing Direction During a Pandemic As pandemic related precautions were announced and the province was put in lockdown, the NSLC was set to launch their spring programming—Fresh Flavours. Heavily product focused, this integrated campaign
